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United Kingdom

Powering decisions that shape the world

From November 2023, Kantar Public has rebranded to Verian. To find out more about our next chapter as Verian, watch our video.

Our thinking

UK public opinion polling

Through our regular public opinion polling of  we explore topics such as voting intentions, the economy, government policies and emerging issues important to the British public.

Immigration: Thinking Behind the Numbers

Working with the Migration Observatory, we conducted a snap-poll to answer the question: 'what do the British public really think about immigration?'

The Reykjavik Index for Leadership

Established in 2018 as the first global measure of perceptions of women and men's suitability for positions of leadership across the G7 and more than 40 other countries, covering all continents.

A warm welcome to Verian in the UK

Our world class team of researchers and specialist consultants are focused on understanding human behaviour, attitudes and experiences. Using that insight and evidence we deliver data-driven problem-solving to our clients to improve public policy making and society. We support clients across the full policy lifecycle, from diagnosis to design and development, to implementation and evaluation, powering client decisions that change the world.

Our Evidence work integrates specialist research methods with a fully integrated mixed mode platform, the ability to integrate data from other sources and innovations in data science and analysis. We are a trusted partner to government and academia on social surveys that must meet the highest evidential standards of official and national statistics including the Crime Survey for England and Wales, the Consumer Price Index and Understanding Society, the largest household panel of its kind in the world.

Our Policy team brings together methodological excellence with deep policy insight to deliver impactful and high-quality work to clients across the policy life cycle. We utilise our policy expertise and our multidisciplinary research skills across quantitative, qualitative and mixed methods, to provide research that is flexible, bespoke and joined up. We provide end to end research from design to reporting; our insights and recommendations are used to develop and support policy decisions across government, the public and the third sectors.

Our Evaluation Practice supports effective evidence-based policy-making to address key societal challenges. We have a track record in the successful design and delivery of large-scale, methodologically challenging evaluations and a wide portfolio of evaluation studies covering a range of policy areas.

Our Behavioural & Communications Practice is a multi-disciplinary team focused on behavioural research and consultancy, and one of the UK Government’s leading behavioural science & communications research partners. We advise clients on the opportunities for behaviour change at all stages in the policy and communications cycle; provide insight into what influences individual and organisational behaviours; design communications, interventions and strategies for driving change; and trial and evaluate campaigns and interventions.

Country Leader

Craig-Watkins

Craig Watkins

Chief Executive Officer 

Our services

We work end-to-end
across the public policy development cycle

We combine expertise in human understanding with advanced technologies and data science, connecting governments with citizens across the world. We work with our clients to create policy interventions, design better public services, and unlock behaviour change. 

We support the rapid development of policy thinking in moments of urgency. We implement policies on the ground for multi-laterals. We build communications to reach diverse and complex audiences.

We provide the evidence base for policy design and decision making in governments and multilateral organisations around the world.

We help you enhance the design and development of public policies, programmes and interventions at every stage of the lifecycle to deliver public value.

Our experts have deep expertise and experience in understanding citizens' behaviour and deconstructing the complex range of levers that can drive change.

Our expertise in political and opinion polling helps governments and policymakers make informed decisions and contribute to the quality of public debate.

Case study

Addressing the threat of potentially harmful online video content

Behavioural and Communications

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Case study

Understanding Society: The UK’s Household Longitudinal Study

Evidence

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Case study

Evaluating the impact of programmes in the UK to create safer streets

Policy Development and Evaluation

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Recent articles

Verian’s research took place between the afternoon of 7th June and the morning of 10th June 2024, using our Public Voice random sample panel. Our restrictive method of panel-building – randomly selecting GB residents to invite, rather than allowing anyone to join - provides benefits in terms of sample and data quality when compared to many other panels used in the UK for polling.

Verian’s research took place between the afternoon of 7th June and the morning of 10th June 2024, using our Public Voice random sample panel. Our restrictive method of panel-building – randomly selecting GB residents to invite, rather than allowing
June 12, 2024

12 Jun 2024

Verian’s first political opinion poll of the 2024 General Election campaign shows an 18-point Labour lead over the Conservatives. 

Verian’s research took place between the evening of 30th May and midday 3rd June 2024, using our Public Voice random sample panel. Our restrictive method of panel-building provides benefits in terms of sample and data quality when compared to many other panels used in the UK for polling. Fieldwork was conducted prior to the announcement that Nigel Farage had returned as leader of Reform UK, and the first Leaders debate.

Verian’s first political opinion poll of the 2024 General Election campaign shows an 18-point Labour lead over the Conservatives. Verian’s research took place between the evening of 30th May and midday 3rd June 2024, using our Public Voice random
June 5, 2024

05 Jun 2024

Verian is joining The National Children’s Bureau (NCB) and Alma Economics in a five-year independent evaluation of pioneering reforms to family help and children’s social care. The findings of the evaluation will influence future national strategy on how best to meet the needs of the nation’s most vulnerable families and children.

Verian is joining The National Children’s Bureau (NCB) and Alma Economics in a five-year independent evaluation of pioneering reforms to family help and children’s social care. The findings of the evaluation will influence future national strategy
April 5, 2024

05 Apr 2024

Our latest thinking

Subscribe to receive regular updates on our latest thinking and research across the public policy agenda.

Our expert teams around the world regularly produce research and insights relating to public policy issues. 

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Join us

If you are interested in joining us at Verian, please visit our Global Careers page.