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    Expertise

    We combine expertise across evidence and public policy advisory to deliver enhanced value to our clients​

    We operate at the intersection of data, technology and citizen insight and our expertise extends across the entire public policy development cycle.​

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    Insights

    Read our latest News and Insights for thought leadership on global and local public policy challenges.

    Discover the impact of our work through Case Studies.

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    About us

    Verian is a world leading, purpose-led and independent research, evidence, evaluation, and communications agency, providing services to government and the public realm. ​​

    We work with our clients to help solve the next generation of public policy challenges.​

    News

    Verian shortlisted for three 2026 MRS Oppies awards

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    Britain Barometer

    Political, Opinion and Electoral

    Britons pessimistic about future but 93% say local government has a responsibility to improve quality of life

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    News

    Andy Butterworth named one of the Research Heroes 2026 by Market Research Society

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    News and Insights

    Political Opinion And Electoral
    3 August 2026

    Britons pessimistic about future but 93% say local government has a responsibility to improve quality of life

    26 March 2026

    Britons remain pessimistic about the economy as cost-of-living pressures persist

    16 January 2026

    Despite widespread concerns, nearly seven in ten Britons use AI for at least one purpose

    18 December 2025

    Reform UK leads the polls yet almost half of Britons say they would never consider voting for them

    8 May 2025

    Public attitudes to the provision of adult social care in the UK

    The UK government has launched a programme of work to support the adult social care sector. The...
    1 May 2025

    X and Bluesky users are not representative of the general public in the UK

    1 May 2025, London – New research from Verian highlights how users of X and Bluesky differ from the...
    17 April 2025

    Almost two thirds of Britons are finding it harder to meet household budgets compared to a year ago

    21 July 2024

    Nearly half of Britons think there should be a general election following the announcement of a new Conservative leader

    Britons want the new Conservative party leader to prioritise increasing NHS capacity and growing...
    5 July 2024

    Verian produces most accurate polling of 2024 UK General Election

    2 July 2024

    Labour on course for majority with 15-point lead

    Verian’s final UK General Election 2024 poll reveals:
    26 June 2024

    2 out of 5 votes for the Liberal Democrats are tactical

    Verian’s latest UK General Election poll reveals:
    19 June 2024

    Reform UK support levels off as Labour lead 18-point over Conservatives

    Verian’s research took place between the afternoon of 14th June and the morning of 17th June 2024,...
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