Crime, Justice & Safety
Helping governments and public sector organisations understand and address both traditional and emerging safety challenges
Crime, Justice & Safety
Helping governments and public sector organisations understand and address both traditional and emerging safety challenges
Verian helps governments, justice agencies, police services, regulators and community organisations understand the public attitudes, experiences and behaviours that shape safety, crime prevention and justice outcomes.
Our work spans the full spectrum of crime, justice and safety challenges - from traditional crime and victimisation measurement, policing, violence prevention and community safety through to online harms, digital violence, cyber awareness, social media risks and emerging security threats.
As the boundaries between physical and digital safety continue to blur, we help clients understand the risks, behaviours and interventions needed to keep communities safe.
We have extensive experience designing ethical and trauma-informed research that enables people to share experiences safely while minimising the risk of re-traumatisation. This expertise is particularly important in research relating to domestic abuse, violence against women and girls, online harms, victimisation and community safety.
Our work in action
Verian delivers Security and Crime in Germany (SKiD), one of the country's largest and most comprehensive crime and victimisation studies, on behalf of the Federal Criminal Police Office (BKA). Conducted regularly since 2020, the nationwide survey examines personal safety, victim experiences, crime reporting, confidence in policing and experiences of domestic, sexual, psychological and digital violence. Developed in partnership with federal and state police forces, the study provides robust evidence to inform crime prevention, policing strategy and public safety policy.
Verian works with the Norwegian Police Directorate to deliver one of Norway’s longest-running public opinion studies on trust, safety and policing. Combining rigorous survey design, large-scale annual data collection and longitudinal analysis, the research tracks public confidence, experiences of crime, perceptions of safety and citizens’ interactions with law enforcement. The findings help identify emerging concerns, including digital fraud and online safety, and provide a robust evidence base to inform policing strategy, public debate and efforts to strengthen trust in public institutions.
Verian supports the Norwegian Center for Holocaust and Minority Studies to deliver a long-running research programme tracking attitudes towards Jews and Muslims in Norway. Combining representative population surveys, targeted research with minority communities, methodological development and longitudinal analysis, the programme explores stereotypes, social distance, lived experiences and the impact of wider societal events. The findings provide independent evidence to help policymakers, researchers and civil society organisations understand how prejudice develops and respond to challenges around identity, belonging and social cohesion.
Verian partnered with Fire and Emergency New Zealand to develop a more effective approach to understanding and influencing fire safety behaviours. Using a multi-phase programme combining in-home interviews, segmentation research, behavioural testing and stakeholder workshops, we identified five distinct fire safety mindsets across the population.
The research revealed the drivers and barriers behind fire safety behaviours, enabling more targeted interventions and communications. The resulting segmentation framework became embedded across the organisation, helping improve fire prevention strategies and community engagement.
Verian partnered with Ofcom to understand how online platforms can better protect users from potentially harmful video content. Using our Behaviour Change Lab, we created a realistic video-sharing platform and conducted a series of randomised controlled trials to test interventions such as warning messages, reporting prompts and auto-skip functions.
The research identified effective ways to encourage safer online behaviours and content reporting, providing robust evidence that informed Ofcom's regulatory approach to online safety and platform design.
Verian partnered with New Zealand’s Ministry of Social Development to understand how men using violence in relationships can be supported to seek help and change their behaviour. Through a trauma-informed, empathy-centred research programme involving in-depth engagement with men who had not previously sought support, we identified key barriers to behaviour change and service access.
The findings informed the evidence-based design of Te Huringa ō Te Ao, a new family violence service focused on sustainable behaviour change and stronger whānau wellbeing.

Verian partnered with the Australian Government to understand the emerging drivers of gendered disrespect and violence among young people. Using behavioural science and mixed-method research, we identified the growing influence of social media content and online voices in shaping attitudes towards gender and respect.
The findings informed the evolution of the national Stop it at the Start campaign, helping government develop a new communications approach that equips adults to recognise harmful influences, engage young people and prevent gender-based violence.
Our work in action
Verian delivers Security and Crime in Germany (SKiD), one of the country's largest and most comprehensive crime and victimisation studies, on behalf of the Federal Criminal Police Office (BKA). Conducted regularly since 2020, the nationwide survey examines personal safety, victim experiences, crime reporting, confidence in policing and experiences of domestic, sexual, psychological and digital violence. Developed in partnership with federal and state police forces, the study provides robust evidence to inform crime prevention, policing strategy and public safety policy.
Verian works with the Norwegian Police Directorate to deliver one of Norway’s longest-running public opinion studies on trust, safety and policing. Combining rigorous survey design, large-scale annual data collection and longitudinal analysis, the research tracks public confidence, experiences of crime, perceptions of safety and citizens’ interactions with law enforcement. The findings help identify emerging concerns, including digital fraud and online safety, and provide a robust evidence base to inform policing strategy, public debate and efforts to strengthen trust in public institutions.
Verian supports the Norwegian Center for Holocaust and Minority Studies to deliver a long-running research programme tracking attitudes towards Jews and Muslims in Norway. Combining representative population surveys, targeted research with minority communities, methodological development and longitudinal analysis, the programme explores stereotypes, social distance, lived experiences and the impact of wider societal events. The findings provide independent evidence to help policymakers, researchers and civil society organisations understand how prejudice develops and respond to challenges around identity, belonging and social cohesion.
Verian partnered with Fire and Emergency New Zealand to develop a more effective approach to understanding and influencing fire safety behaviours. Using a multi-phase programme combining in-home interviews, segmentation research, behavioural testing and stakeholder workshops, we identified five distinct fire safety mindsets across the population.
The research revealed the drivers and barriers behind fire safety behaviours, enabling more targeted interventions and communications. The resulting segmentation framework became embedded across the organisation, helping improve fire prevention strategies and community engagement.
Verian partnered with Ofcom to understand how online platforms can better protect users from potentially harmful video content. Using our Behaviour Change Lab, we created a realistic video-sharing platform and conducted a series of randomised controlled trials to test interventions such as warning messages, reporting prompts and auto-skip functions.
The research identified effective ways to encourage safer online behaviours and content reporting, providing robust evidence that informed Ofcom's regulatory approach to online safety and platform design.
Verian partnered with New Zealand’s Ministry of Social Development to understand how men using violence in relationships can be supported to seek help and change their behaviour. Through a trauma-informed, empathy-centred research programme involving in-depth engagement with men who had not previously sought support, we identified key barriers to behaviour change and service access.
The findings informed the evidence-based design of Te Huringa ō Te Ao, a new family violence service focused on sustainable behaviour change and stronger whānau wellbeing.
Verian partnered with the Australian Government to understand the emerging drivers of gendered disrespect and violence among young people. Using behavioural science and mixed-method research, we identified the growing influence of social media content and online voices in shaping attitudes towards gender and respect.
The findings informed the evolution of the national Stop it at the Start campaign, helping government develop a new communications approach that equips adults to recognise harmful influences, engage young people and prevent gender-based violence.
Our expertise
We combine large-scale survey research, behavioural insight, evaluation, public opinion measurement and social research to provide robust evidence that governments rely on for policy, investment and operational decisions.
Our teams are particularly experienced in trauma-informed approaches to design research that delivers robust, representative evidence while ensuring sensitive topics are explored ethically and safely, particularly when engaging victims, vulnerable groups and communities affected by crime and violence.
Our expertise enables clients to move beyond measuring attitudes to understanding knowledge, behaviours, risks and the drivers of change.
Our experts
Teams are led from our UK, Continental Europe or APAC region hubs.
A Verian expert designs each cross-disciplinary MERL team to meet the unique strategic and operational needs of that client project. We draw on Verian’s global network to select vetted and uniquely qualified policy experts, academics, fieldworkers and specialists from around the world.
- APAC
- Continental Europe
- Singapore
- UK
- APAC
- Continental Europe
- Singapore
- UK
Emily Southall
Senior Policy Development and Evaluation Consultant
Emily Southall is a Senior Policy Development and Evaluation Consultant based in Singapore, with over a decade of experience delivering research and strategy across public policy, media, and behaviour change programmes. A mixed methods specialist, she previously led the Kantar Public team in Cambodia and has worked extensively across ASEAN, including in Thailand, Indonesia, Myanmar, and the South Pacific. Emily has supported the work of UN agencies, international NGOs, and think tanks, with expertise spanning economic development, mis/disinformation, climate resilience, and migration. Formerly with BBC Media Action and Kantar Public in the UK, she has also managed flagship national surveys and governance projects. She now supports international development clients with evidence-based insights to shape policy and practice.
Alex Hurrell
Head of Evaluation Practice
Alex Hurrell leads Verian’s Evaluation Practice in the UK, bringing extensive senior leadership expertise and nearly 20 years of international and UK evaluation experience. Alex has extensive experience in the leadership and delivery of large-scale programmes, including complex multi-year evaluations and large-scale framework contracts, including many for DFID/FCDO. With formal training in economic and statistical analysis, Alex has specific technical expertise in impact evaluation (RCTs, quasi-experimental, and theory-based) and has led and/or advised on more than 30 impact evaluations across the world. Alex Hurrell previously led the global Social Policy and Statistics & Evidence programmes at Oxford Policy Management.
Nupur Kedia
Director
Nupur is a seasoned international development professional with 8+ years of research experience, having led and managed over 35 mixed-methods research studies and large-scale program evaluations across 30+ underdeveloped and developing countries. She has implemented multiple research projects with UN agencies like WHO, UNICEF and IFC; government clients such as USAID, US DoS, as well as foundations such as BMGF, Mastercard Foundation, and CIFF. Areas of experience include global health, sexual and reproductive health, neglected tropical diseases, agriculture, nutrition, employment, anti-trafficking initiatives, democracy and governance initiatives, financial, digital and gender inclusion.
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Behavioural Insights & Communications
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