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Public Sector Reputation Index New Zealand

The Public Sector Reputation Index in New Zealand began in 2016, and is conducted annually, in response to demand from our public sector clients for rigorous, independent benchmarks of their reputation. 

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We have just launched the 2024 New Zealand Public Sector Reputation Index.

The Public Sector Reputation Index was developed nearly a decade ago in response to demand from our public sector clients for rigorous, independent benchmarks of their reputation. In 2023 we expanded the index into Australia and Singapore.

The Index is a globally validated model of reputation that has been carefully adapted for the public sector. This model includes four central pillars: trust, leadership, social responsibility, and fairness.

In the free to download New Zealand report we reveal the top 10 performing agencies on the Index in 2024, and reputational trends for the public sector more broadly. We also explore perceptions of trust relating to information coming directly from public sector agencies, as well as news organisations and online sources, such as bloggers and commentators.

We have 58 agencies on the New Zealand Index, results of which can be used by agencies to set KPIs and monitor their reputation performance. 

Please get in touch if you would like a report customised for your agency. Custom reports contain detailed information about your own agency’s reputation, benchmarked against the average scores for 3 to 6 other agencies of your choosing.


Past Reports

Previous Public Sector Reputation Index reports were issued under our former global brand name: Kantar Public.

2023 Public Sector Reputation Index report

2022 Public Sector Reputation Index report

2022 Reputation Index: Victoria University of Wellington response

2019 Public Sector Reputation Index report

2018 Public Sector Reputation Index video

Our latest thinking

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Our expert teams around the world regularly produce research and insights relating to public policy issues. 

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