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    Verian is a world leading, purpose-led and independent research, evidence, evaluation, and communications agency, providing services to government and the public realm. ​​

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    Public Sector Reputation Index: New Zealand

    The Public Sector Reputation Index in New Zealand began in 2016, and is conducted annually, in response to demand from our public sector clients for rigorous, independent benchmarks of their reputation. 

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    Andrew

    Andrew Robertson

    Co Managing Director, New Zealand

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    The Public Sector Reputation Index was developed nearly a decade ago in response to demand from our public sector clients for rigorous, independent benchmarks of their reputation.

    The Index is a globally validated model of reputation that has been carefully adapted for the public sector.

    This model includes 16 reputation attributes under four central pillars:

    1. Trust,
    2. Leadership,
    3. Social responsibility, and
    4. Fairness

    The results of the PSRI can be used by agencies to set KPIs and monitor their reputation performance.  

    Last year’s PSRI revealed a shift from goodwill to scrutiny, with trust and perceived neutrality emerging as key factors shaping public sector reputation.

     2026's results will be released on Thursday 21st May:

    This year’s results are in, and we’re excited to share fresh insights in our upcoming webinar on comfort with public sector use of AI and the impact of spending restraint on service delivery, while revisiting key topics from last year, including perceptions of political neutrality.

    Please register here for the webinar – 9.30am, Thursday 21 May.

    As always, we’ll also be producing tailored reports for individual agencies. If you're interested in a customised report or would like more details, please don’t hesitate to get in touch.

     
    Verian Group

    Past Reports

    Prior to 2023, Public Sector Reputation Index reports were issued under our former global brand name: Kantar Public.

    2024 Public Sector Reputation Index report

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    2023 Public Sector Reputation Index report

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    2022 Public Sector Reputation Index report

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    2022 Reputation Index: Victoria University of Wellington response

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    2021 Public Sector Reputation Index report

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    2020 Public Sector Reputation Index report

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    2019 Public Sector Reputation Index report

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    2018 Public Sector Reputation Index video

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    Our latest thinking

    Subscribe to receive regular updates on our latest thinking and research across the public policy agenda.