Public Sector Reputation Index: New Zealand

The Public Sector Reputation Index was developed nearly a decade ago in response to demand from our public sector clients for rigorous, independent benchmarks of their reputation.

The Index is a globally validated model of reputation that has been carefully adapted for the public sector.

This model includes 16 reputation attributes under four central pillars:

1. Trust,
2. Leadership,
3. Social responsibility, and
4. Fairness

The results of the PSRI can be used by agencies to set KPIs and monitor their reputation performance. 

Highlights of 2025's results include:

- Trust has become the most dominant driver of reputation.

- Agencies seen as independent, expert-led and apolitical enjoy stronger and more stable reputations.

- Agencies that improved their reputation have relied on combination of visibility and service delivery.

- Most New Zealanders don't want to see public sector funding reduced.

The top ten performing agencies and most improved are available in the full report - download it in the link on the left.

Recommendations for agencies include:

1. Focus on service delivery and demonstrating political neutrality.

2. Build emotional connection by becoming more visible and human.

3. Strengthen reputation through action, not just impression.

4. Understand your funding-support position and act accordingly.

If you'd like to know more how Verian can support you in building your agency's reputation or to request a customised report, get in touch with Andrew Robertson through the link above.

Public Sector Reputation Index 2025 webinar recording