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    NudgeQuest @ Singapore Design Week 2025

    11 - 21 September 2025

     

     

    Hunt for hidden nudges in a fun, self-paced urban adventure.

     

     

     

    Why do some places make it easy to do the right thing - like returning trays or following signs - while others just don’t work? The answer often lies in nudges: subtle design features built into our surroundings that shape our actions.

    What you’ll do:

    📲 Take on 4 core missions (plus a secret bonus mission) delivered via Telegram.
    👀 Spot hidden design features that influence everyday behaviours - like healthier eating or gracious commuting - in your favourite or most convenient spots (e.g. hawker centres, parks, buses, malls).
    📸 Snap photos and share quick reflections on what works, what doesn’t, and how it could be improved.

    Why join:

    ✅ A playful urban challenge with a purpose - Part game, part crowd-sourced feedback to help make everyday spaces work better.
    ✅ Earn recognition - Collect badges as you progress, with standout ideas featured in a post-game highlights reel shared with all players and stakeholders.
    ✅ Uncover surprises - Unlock a bonus quest and a personalised reveal after completing all 4 core missions.
    ✅ See differently - Discover the 'invisible design' that guides daily choices all around you.
    ✅ Time-limited - Available only during Singapore Design Week 2025 (11-21 Sep)

    Game facts at a glance:

    📆 Self-paced – Start anytime between 11–21 Sep. Missions aren’t timed and don’t need to be completed in one go, but all 4 (and the bonus mission if you choose) must be finished before the game closes at 11:59pm on 21 Sep.
    📍 Flexible locations – Complete core missions anywhere you already visit or find convenient. The bonus mission will be at a central, easy-to-access spot, revealed after completing the 4 core missions.
    ⏱ Completion time – Each mission takes 15–20 minutes. Do all 4 in one go (1–1.5 hours including travel), or spread them out anytime before 21 Sep.
    👤 Solo or social – Play on your own, or alongside friends (each player signs up individually).
    📲 Free to join – Delivered via Telegram.

    Begin your adventure now!

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    About NudgeQuest


    NudgeQuest is created by Verian and The Start, as part of Singapore Design Week 2025.

    Verian is a world-leading, purpose-led and independent research, evidence, evaluation, and behavioural design agency that works with governments and the public realm to shape smarter policies, services and public engagement.

    The Start is a creative studio blending design, marketing, and tech. We challenge convention, break boring rules, and deliver bold work that actually works. Our mantra? Never Stop Starting. No beige ideas. No buzzwords. Just curious humans building unforgettable things.

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