Behavioural Insights for Communication & Engagement

Calling all government communicators! Have you ever wondered how you can apply behavioural insights to drive effective communication and stakeholder engagement?

The 2-day course will explain how behavioural insights can be applied to the design and implementation of public sector communications. Combining principles from psychology, behavioural economics, and communication theory, this course will equip you with the knowledge and skills to address communication and stakeholder engagement challenges using behavioural insights. Throughout the course, you will grapple with real-world challenges, complete hands-on exercises and participate in deep discussions. Our expert trainers will share their experiences and insights, providing a practical perspective on the application of behavioural insights in Singapore and beyond.

Armed with the knowledge from this course, you will be well-positioned to develop behaviourally informed solutions that achieve the communication objectives and ultimately drive positive behaviour change in Singapore.

Learning Outcomes

• Understand Behavioural Insights (BI) and its practical application in communication and stakeholder engagement contexts.
• Frame real-world challenges using a behavioural lens, grounded in participants’ own work contexts.
• Diagnose behaviours systematically to identify key drivers, barriers, and decision frictions.
• Apply a structured BI toolkit (e.g. COM-B, behavioural levers, intervention mapping) to generate actionable strategies.
• Design targeted interventions aligned to organisational goals and stakeholder needs.
• Assess and strengthen solutions using simple behavioural and performance metrics for real-world implementation.

Target Audience

• Junior to mid-level officers who are in communications, engagement or partnerships role; individuals who guide the development of communications and engagement strategies with stakeholders, community groups or the public.
• Individuals who are interested in communications and engagement and would like to explore how behavioural insights can be applied to communication strategies are invited to apply.

If you have any questions or require further information, please contact our Singapore team.