UK Surveys

Why does Verian collect your opinion?

Verian asks for your views on products and services you’ve used to support smarter decision-making in government and public sector organisations. Your feedback helps shape better policies and services for everyone. Each year, we reach out to millions — by phone, email, post, or in person (including on TfL services) — and your input is always voluntary and valued.

Frequently Asked Questions

Here are some common questions about how Verian collects data through surveys and interviews:

Is Verian Group legitimate? How can I verify a Verian survey?

Yes — Verian is a legitimate research agency. You can verify us through the UK’s professional body for research and insight, the Market Research Society (MRS). You can also contact us directly to confirm the identity of an interviewer:

• If contacted by phone: Call 0204 557 5799 
• If someone visited your home or approached you on public transport: Call 0800 151 2336 
• If contacted by email or post

How do I know this is not a scam?

Verian takes your safety seriously. Our interviewers always carry an official ID card with their Market Research Society (MRS) number and a leaflet explaining the survey.

We will never ask for your bank or payment details.

If you’re contacted by email, if it’s from us it will always come from: [example@veriangroup.com/.co.uk]. Be cautious of phishing scams: If you receive an unsolicited message asking for sensitive personal information or money, it could be a phishing attempt. We will never ask you to provide confidential information such as passwords, payment details, or bank account numbers in relation to our surveys.

Our Standards and Conduct

How we operate

As a Company Partner of the Market Research Society (MRS), we’re committed to the highest standards in ethical, responsible, and high-quality research. All our interviewers follow the MRS Code of Conduct and uphold the principles designed to protect participants and ensure trustworthy results.

Our commitment to quality and security

We work to internationally recognised standards to ensure our research is accurate, efficient, and secure. These include:

• ISO 9001 – Business Management
• ISO 20252 – Market Research Management
• ISO 27001 – Information Security Management

These certifications ensure we meet data protection laws and deliver high-quality insights you can trust.

Compliance with Ofcom Regulations

We fully comply with communications legislation set out by the Office of Communications (Ofcom). All our calls display a valid Caller Line Identification (CLI), making them fully traceable. We also provide a return number, so you can contact us directly if needed.

Interviewer Training

All our interviewers are professionally trained to ensure respectful, clear, and accessible interactions. They are trained to:

• Clearly explain the purpose of the survey
• Show their official ID card and provide verification leaflets if requested
• Support participants who may need help understanding the survey, ensuring it’s accessible to all

I’ve been contacted by email or post by Verian Group

If you've received a survey invitation from us by email or post, here’s what to know — and what to do if you have questions or concerns.

How can I opt out or make a complaint?

• Email invitations should include an opt-out link or a contact email so you can ask questions or stop further contact.

• Postal letters will explain the purpose of the study and why your household has been selected and provide you details on how to contact us with any queries

• If no contact details are provided — or if you're still receiving unwanted messages or visits from us— please email us at UK-Compliance@veriangroup.com (include a copy of the invitation so we can help quickly).

How can I contact you with a query about the survey I’m completing?

If you have any questions about the survey you’re completing, you’ll find a Help Link in the email invitation or directly on the survey screen. Additionally, our letters and leaflets will have contact details about the specific survey you have been asked to complete

What is in the letter?

If you received a letter, it will include information about the survey, how your input will be used, and how you can contact us for support or with any questions.

I’ve been contacted by Telephone by Verian Group

Why did Verian Group call me?

We called to offer you the opportunity to participate in a voluntary survey. There’s no sales or marketing involved, and your personal details and responses are confidential. All information is aggregated, unless you’ve agreed otherwise.

Where did Verian Group get my number from? I am ex-directory.

For most surveys, we use Random Digit Dialling (RDD), which generates random phone numbers. This includes all types of phone lines, such as business lines, fax machines, and ex-directory numbers. We only know the area related to the dialing code. We may try calling your number multiple times to reach you.

In some cases, we may contact you based on a client’s request (e.g. for customer satisfaction surveys) or, in rare instances, we may purchase your number from a reputable external supplier.

Does the TPS (Telephone Preference Service) apply?

The TPS does not apply to surveys that seek feedback or opinions, as these are not considered marketing calls.

How can I prevent further calls, contact you with queries, or make a complaint?

If you'd like to stop further calls or have any queries or complaints, here's how you can reach us:

• By phone: Call 0204 557 5799 — leave your number and inquiry, and we'll take action to prevent future calls. We’ll call back only if requested.
• By email: Send your request to Telephones.uk@veriangroup.com. We’ll respond to confirm any actions taken.

• By freephone: Call 0800 151 2336

• By post: Write to Quality Lead (Telephones), Verian Group, 4 Millbank, Westminster, London, SW1P 3JA

If you’d like to escalate your complaint, please email: UK-Compliance@Veriangroup.com or write to: Compliance Officer, Verian Group, 4 Millbank, Westminster, London SW1P 3JA

I’ve been contacted in person/face to face

Why did a fieldworker contact me?

We reached out to invite you to participate in a voluntary survey. There’s no sales or marketing involved, and your responses are confidential, aggregated with others, and only used as specified.

Where are surveys conducted?

Surveys are conducted door-to-door, in public spaces and stores across the country by our network of trained interviewers.

We also carry out surveys on Transport for London (TfL) services. Transport for London provides more information about their travel surveys here: Travel surveys - Transport for London

How do I find out more about the survey or Verian?

The interviewer should have given you a leaflet with details about our company, the purpose of the survey, and why you were selected.
If you have further questions or would like to speak to someone, please contact us:

• By phone: 0800 151 2336
• By email: FieldDepartment@Veriangroup.com

Please provide your name, address, interview date, and the interviewer’s name and ID number to help us trace your interview.

I have been approached to complete a survey while travelling in London

Why is Verian Group collecting data for TfL?

We conduct surveys for TfL, including on services like the Elizabeth Line, Buses, and the Docklands Light Railway. Some surveys, such as Ticketless Travel Surveys, help TfL track fraudulent travel, including times and locations where it’s most common. The data can also be used to calculate the share of money from different payment methods and concessionary passes for the different train and bus operators, and in some cases London Boroughs.
Surveyors may ask to see your ticket and ask a few questions about your journey. They carry ID to confirm they are authorised to conduct surveys on TfL’s behalf. Rest assured, no personal data is collected, and no enforcement action is taken.

Further details on TfL here https://tfl.gov.uk/corporate/privacy-and-cookies/travel-surveys

How does Verian ensure the safety of interviewers whilst working for us?

We prioritise the safety of our interviewers. For early or late shifts, interviewers work in pairs to ensure their well-being. If confronted with aggressive behaviour, interviewers are trained to stop the interview and move along, or if needed, disembark and continue on another bus or train. We do not tolerate abusive behaviour towards our staff.

Can I see the results of the survey I participated in?

Our research may be published by clients such as:

• Understanding Society – A study that tracks life in the UK.
• TfL’s Travel in London reports – Insights from the London Travel Demand Survey.
• Britain Barometer – Data used to predict outcomes, including the 2024 General Election.

What is your privacy policy and how do you manage my data?

You can view our full privacy policy here (last updated May 2025).

I wish to make a complaint

If you’d like to escalate your complaint, please contact us at:

• Email: UK-Compliance@veriangroup.com
• By post: Compliance Officer, Verian, 4 Millbank, Westminster, London, SW1P 3JA
• By phone: 0800 151 2336