04 June 2025 - After significant growth in Singapore, Verian Group is expanding its Behavioural Design offer across the APAC region, led by Denise Ong in her new role as Head of Behavioural Design, APAC. Denise has been instrumental in building Verian’s Singapore-based team and offer, supporting government agencies across domains including health, workforce development, civic engagement, defence, and digital transformation – using behavioural insights and human-centred design to improve policies and public services.
In this regional role, Denise will focus on scaling the offer across Australia and New Zealand, developing practical, adaptable approaches that blend behavioural science and design thinking. With a background in public health and a career spanning the UK, US, Hong Kong, and Singapore, she brings deep expertise in designing behaviourally-informed interventions that drive social change, transform public services, and help governments build stronger, more trusted relationships with citizens. Her appointment reflects Verian’s continued investment in innovative, people-centred and evidence-based approaches.
“I’m really excited to grow our Behavioural Design offer across new markets, clients and challenges – and to collaborate closely with Clare Hampel and Kathryn Robinson to shape how this lands in Australia and New Zealand. We’ve learned a lot through building the offer in Singapore, and I’m looking forward to continuing to test, adapt and evolve the offer in ways that make sense for the problems and people on the ground”, says Ong.
APAC CEO, Gavin Bain says “The approach that Denise and her team have built has delivered some incredible outcomes for our clients, and with recent wins in Australia and New Zealand using behavioural design methodologies, we’re excited about this expansion – especially as governments across the region increasingly prioritise citizen participation, collaboration, and stronger public trust.”